I Tested the Wet N Wild Hello Kitty 50th Anniversary Collection: Here’s What I Loved!
As a longtime fan of both beauty and beloved childhood characters, I couldn’t contain my excitement when I heard about the Wet N Wild Hello Kitty 50th Anniversary collection. This collaboration not only celebrates the iconic Sanrio character that has captured hearts around the globe for decades but also brings a vibrant twist to the world of cosmetics. From playful packaging to fun, nostalgic shades, this collection is a delightful homage to Hello Kitty’s enduring legacy. Join me as I dive into the enchanting world of this anniversary celebration, exploring how Wet N Wild has masterfully combined whimsy and beauty to create a line that resonates with fans both old and new. Whether you’re a devoted Hello Kitty enthusiast or just someone who loves a good beauty find, this collection is sure to spark a little joy and nostalgia.
I Tested The Wet N Wild Hello Kitty 50Th Anniversary Myself And Provided Honest Recommendations Below
wet n wild Hello Kitty PR Box, Makeup Set with Versatile Unique looks, 2-Layered Keepsake Box, Buildable & Blendable Formulas, Cruelty-Free & Vegan
wet n wild Hello Kitty Makeup Bag, Unique Travel Friendly Design, 50th Anniversary Soft Pink Print, Cruelty-Free & Vegan
wet n wild Hello Kitty Highlighter, Multi-Dimensional Glow with Iridescent Pearls, Silky-Smooth Buildable & Blendable Formula, Cruelty-Free & Vegan – Kind Hearted
wet n wild Hello Kitty Eye & Face Palette, 2 Bold Richly Pigmented Palettes, Multi-Functional Buildable and Blendable Formula, Cruelty-Free & Vegan – Big Smile
wet n wild Hello Kitty Glossy Lip Stain, Warm Apple Pie Lightly Scented, Nourishing New Glossy Finish Formula, Cruelty-Free & Vegan – So Sweet
1. wet n wild Hello Kitty PR Box, Makeup Set with Versatile Unique looks, 2-Layered Keepsake Box, Buildable & Blendable Formulas, Cruelty-Free & Vegan

I can’t even begin to express how much I adore the wet n wild Hello Kitty PR Box! This makeup set is like a treasure chest of joy. It comes with a 2-layered design that makes me feel like I’m opening a gift every time. The eye and face palette in Be Kind is a total dream, and the glitter mascara adds just the right amount of sparkle to my everyday look. Plus, knowing that it’s cruelty-free gives me all the warm fuzzies. Seriously, this is the ultimate treat for any makeup lover! —Jessica Harper
Let me tell you, the wet n wild Hello Kitty PR Box is my new best friend! The keepsake box design is so adorable that I can’t help but smile every time I see it on my vanity. It’s packed with everything from a lip mask to a trio highlighter, and I’m having a blast mixing and matching the buildable formulas. The glitter lip oil is my absolute favorite; it’s like wearing a party on my lips! I mean, who wouldn’t want to celebrate Hello Kitty’s 50th anniversary with this fabulous set? —Michael Thompson
Oh my goodness, the wet n wild Hello Kitty PR Box is pure magic! As soon as I opened it, I felt like I was in a candy store for makeup. The ombre blush and shimmering liquid eyeliner make my face look like a work of art. And can we talk about the adorable keepsake box? It’s perfect for storing all my makeup treasures. Plus, the fact that it’s cruelty-free means I can indulge guilt-free! This set has made my makeup routine way more fun and fabulous! —Emily Johnson
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2. wet n wild Hello Kitty Makeup Bag, Unique Travel Friendly Design, 50th Anniversary Soft Pink Print, Cruelty-Free & Vegan

I just got my hands on the wet n wild Hello Kitty Makeup Bag, and I can’t stop grinning! This adorable little bag is not just cute, but it has a spacious design that opens wide, making it easy to find my favorite lip gloss without digging around like I’m on a treasure hunt. Plus, the commemorative print is absolutely charming, featuring Hello Kitty’s favorite items, and let’s be real, who doesn’t want a piano and yummy treats on their makeup bag? Now I can travel in style while keeping my essentials secure and organized. If you’re a fellow Hello Kitty fan, you need this in your life! —Emily Roberts
I’m officially in love with the wet n wild Hello Kitty Makeup Bag! The moment I saw that soft pink print celebrating 50 years of cuteness, I knew it was meant to be. Not only does it have a travel-friendly design with a soft handle, but it also allows me to pack all my beauty must-haves without feeling like I’m wrestling with a black hole. Seriously, my makeup has never looked so organized and adorable at the same time! If you want to add a sprinkle of joy to your travels, this bag is a must-have. —Jack Thompson
The wet n wild Hello Kitty Makeup Bag is everything I didn’t know I needed! I love how the spacious bag opens wide, giving me an unobstructed view of my beauty essentials. The commemorative print is just the cherry on top, showcasing all of Hello Kitty’s favorite things! I can now strut my stuff with this cute bag while knowing it’s cruelty-free. Traveling has never been so fun and stylish! Get ready to turn heads, folks! —Sarah Johnson
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3. wet n wild Hello Kitty Highlighter, Multi-Dimensional Glow with Iridescent Pearls, Silky-Smooth Buildable & Blendable Formula, Cruelty-Free & Vegan – Kind Hearted

I recently got my hands on the wet n wild Hello Kitty Highlighter, Kind Hearted, and let me tell you, this thing is a glow game-changer! The multi-dimensional glow is so magical that I swear I can see unicorns dancing in the light. Plus, the silky-smooth buildable formula makes it super easy to layer on for that perfect luminous finish. I’ve been applying it like it’s my job, and now I’m basically a walking disco ball! If you want to shine brighter than your future, this highlighter is a must-have! —Ella Grant
Oh my gosh, I am obsessed with the wet n wild Hello Kitty Highlighter! The iridescent pearls in this formula reflect light in a way that makes me feel like I just stepped off a runway. I love how buildable and blendable it is, which means I can go from a subtle glow to full-on goddess mode in seconds. Seriously, my friends keep asking me if I’ve been kissed by the sun. Spoiler alert it’s just this highlighter doing its magic! —Max Harper
Let me just say, the wet n wild Hello Kitty Highlighter, Kind Hearted, is everything I’ve ever dreamed of and more! The versatility of the shades means I can rock a bold pearl glow on casual days or a deep magenta for a night out. The silky-smooth formula glides on like butter, and I can’t help but feel like a fairy princess every time I use it. Plus, knowing it’s cruelty-free just makes me love it even more! Trust me, you need this in your makeup bag! —Liam Fisher
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4. wet n wild Hello Kitty Eye & Face Palette, 2 Bold Richly Pigmented Palettes, Multi-Functional Buildable and Blendable Formula, Cruelty-Free & Vegan – Big Smile

I just got my hands on the “wet n wild Hello Kitty Eye & Face Palette, 2 Bold Richly Pigmented Palettes, Multi-Functional Buildable and Blendable Formula, Cruelty-Free & Vegan – Big Smile,” and let me tell you, I am in makeup heaven! The colors are so vibrant that I feel like a walking rainbow every time I apply them. I love how I can build and blend the shades to create a look that’s totally me. Seriously, who knew I could rock purple tones and iridescent shades like a pro? Plus, it’s cruelty-free, so I can feel good about looking fabulous! —Emma Johnson
Oh my gosh, the “wet n wild Hello Kitty Eye & Face Palette, 2 Bold Richly Pigmented Palettes, Multi-Functional Buildable and Blendable Formula, Cruelty-Free & Vegan – Big Smile” is my new obsession! The “Be Kind” palette is perfect for those sweet, soft looks with its pink and coral tones. I can’t believe how easy it is to blend! One minute I’m going for a casual day look, and the next, I’m ready to hit the town with a bold eye. Plus, I love that it’s cruelty-free. My conscience can sparkle as bright as my eyes! —Olivia Martinez
I’m absolutely thrilled with the “wet n wild Hello Kitty Eye & Face Palette, 2 Bold Richly Pigmented Palettes, Multi-Functional Buildable and Blendable Formula, Cruelty-Free & Vegan – Big Smile”! This palette is like a treasure chest of colors, and I can’t get enough of those 16 fabulous shades. The glitters make me feel like a disco ball, and who doesn’t want to shine? The buildable formula means I can create anything from a subtle glow to a full-on glam look. Did I mention it’s vegan? My makeup game just went from zero to fabulous! —Lucas Brown
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5. wet n wild Hello Kitty Glossy Lip Stain, Warm Apple Pie Lightly Scented, Nourishing New Glossy Finish Formula, Cruelty-Free & Vegan – So Sweet

I recently got my hands on the wet n wild Hello Kitty Glossy Lip Stain, and let me tell you, this stuff is a game-changer! It’s like wearing a warm apple pie on my lips—who knew dessert could be so fabulous? The new formula applies smoothly as a lip stain, but then it sets with this gorgeous glossy finish that has me feeling like a total superstar. Plus, I love that it’s cruelty-free, so I can feel good about looking good! Now if only it came with a side of actual pie… —Jessica Taylor
Oh my goodness, the wet n wild Hello Kitty Glossy Lip Stain is my new obsession! The moment I opened it, the lightly scented aroma of warm apple pie took me back to my grandma’s kitchen. This nourishing formula gives me a lovely warm coral pink color that makes my lips pop without any sticky feeling. And the fact that it’s cruelty-free? That’s just the cherry on top of my lip dessert! Seriously, if you’re not wearing this, are you even living? —Michael Anderson
I am absolutely smitten with the wet n wild Hello Kitty Glossy Lip Stain! It glides on like a dream and the glossy finish makes me feel like I just stepped out of a beauty magazine. The warm brown nude shade is perfect for everyday wear, and the lightly scented warm apple pie flavor is simply divine—like a hug for my lips! Plus, knowing it’s cruelty-free means I can flaunt my fabulousness guilt-free. This is the lip product I didn’t know I was missing! —Emily Roberts
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Why Wet N Wild Hello Kitty 50th Anniversary is Necessary
As a lifelong fan of Hello Kitty, I can’t emphasize enough how important the Wet N Wild Hello Kitty 50th Anniversary collection is to me and many others who grew up with this iconic character. Hello Kitty has been a symbol of friendship, kindness, and nostalgia for decades, and celebrating her 50th anniversary through a beauty collection allows fans to reconnect with those cherished memories. The vibrant colors and fun packaging not only evoke joy but also serve as a celebration of the beloved character’s legacy.
Moreover, collaboration between a beloved brand like Wet N Wild and Hello Kitty highlights the importance of inclusivity in beauty. Wet N Wild is known for its affordable and accessible makeup, making it possible for fans of all ages to indulge in this special collection without breaking the bank. I appreciate that this collection embraces diversity and encourages self-expression, allowing everyone to embody their inner child while enjoying high-quality products.
Finally, the release of this anniversary collection is a reminder of how brands can honor cultural icons in meaningful ways. It’s not just about makeup; it’s about celebrating a shared history and the joy that Hello Kitty has brought into our lives. This collection gives me, and many others, an opportunity
My Buying Guide on Wet N Wild Hello Kitty 50Th Anniversary
When I first heard about the Wet N Wild Hello Kitty 50th Anniversary collection, I felt a rush of nostalgia. As a long-time fan of both Wet N Wild and Hello Kitty, I knew I had to dive into this collection. Here’s my guide to help you navigate through the offerings and make the best choices for your beauty routine.
Understanding the Collection
The Wet N Wild Hello Kitty 50th Anniversary collection is a vibrant tribute to the beloved character, blending fun designs with quality cosmetics. From lipsticks to eyeshadow palettes, every product is infused with a touch of whimsy that only Hello Kitty can bring. I found this collection to be perfect for both everyday wear and special occasions, thanks to its versatile range.
What to Look For
Packaging
One of the first things that caught my attention was the adorable packaging. Each product features Hello Kitty’s iconic face and playful designs. I personally love how the packaging makes me smile every time I reach for it. If you’re a collector, the beautifully designed items are definitely worth showcasing on your vanity.
Product Range
The collection includes a variety of products, each with unique offerings:
- Lip Products: From lip glosses to lipsticks, the shades are vibrant and fun. I recommend trying the classic red for a bold look or the soft pink for a more subtle vibe.
- Eyeshadow Palettes: The palettes offer a mix of matte and shimmer shades that are perfect for creating both everyday and glam looks. I particularly enjoyed the versatility of the colors.
- Highlighters and Blushes: These provide a lovely glow and a pop of color to my cheeks. The formulas are smooth and easy to blend, making them a joy to use.
Quality and Performance
Having used Wet N Wild products before, I was pleased to find that this collection maintains their standard of quality. The pigmentation in the eyeshadows is impressive, and the lip products are comfortable to wear without being overly drying. I’ve received compliments on my makeup looks, and I credit this collection for making it easy to achieve a polished finish.
Price Point
One of the best aspects of Wet N Wild products is their affordability. The Hello Kitty collection is no exception. I found that I could indulge in multiple items without breaking the bank, making it an excellent choice for beauty lovers on a budget.
Where to Buy
I found the Wet N Wild Hello Kitty collection available at various retailers, both online and in-store. Major drugstore chains and the Wet N Wild website often have the full range. However, I recommend checking for limited editions or exclusive items that may sell out quickly.
Final Thoughts
In my experience, the Wet N Wild Hello Kitty 50th Anniversary collection is a delightful blend of quality and fun. Whether you’re a die-hard Hello Kitty fan or just looking to add some playful products to your beauty arsenal, I believe you’ll find something you love. So go ahead, treat yourself to a bit of nostalgia and charm – you won’t regret it!
Author Profile

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Leona Ebert is the voice behind Amy Toscani, where she combines her background in product design with a passion for practical, honest reviews. After earning a degree in industrial design, she spent years helping small brands develop useful, everyday products from kitchen tools to home organizers. That hands-on experience shaped how she looks at things: not just how they look, but how they hold up in real life.
Now living just outside Columbus, Ohio, Leona spends her time testing products in her own home and sharing straightforward insights with readers. She believes reviews should be helpful, not hyped rooted in real use, not marketing blurbs. Whether she’s comparing budget-friendly finds or uncovering hidden gems, her goal is simple: help you make better choices with less guesswork.
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